HP Pendrive Creative Brief Essay Example for Free

HP Pendrive Creative Brief Essay The HP Brand is a â€Å"lifestyle† brand that provides electronic gadgets. PROJECT BACKGROUND Wheather you are very much active in computer and need to transfer lots of office presentations,works,songs,movies HP provides pendrives to fit your kind of lifestyle.It had developed itself to cater to those who are active and value transfering files,music,movies etc.HP provides a varity of pendrives for the purpose of being used from being extremely active to just relaxing.Where their pendrives fit a whole spectrum of daily activities,the problem still exists of getting computer users to choose the HP Pendrives over its competition. Hp Pendrive needs to prove that it is a brnd of EVERY lifestyle.Therefore,the purpose of this campaign is to show HP Pendrives being used and abused in all kinds of everyday lifestyles. TARGET AUDIENCE 15-70 years old males,females who involve with computer to whatever lifestyle they live.The audience will cover the entire spectrum of â€Å"computer users† from hard-core corporate person to those who study in school.Whatever the activity, the key is that they involve to share files,movies,musics etc. Advertising Objective Create consumer demand and awareness for HP Pendrive. CONSUMER MESSAGE Pendrive made specifically for your lifestyle. KEY CONSUMER BENEFIT HP provides durable and quality pendrive,no matter what you are doing. BENEFIT SUPPORT Durability allowing you to continue with your active daily lifestyle without worrying abou ruining your pendrive. HP provides upto 64 GB pendrive. Small in size.So, it is easy to carry anywhere. COMPETITION Transcend,Sony,Kingstone.

The Theme of Justice in King Lear Essay -- Papers

The Theme of Justice in King Lear Justice is a balance of misfortune and good fortune; right and wrong according to motives and circumstances of the individuals under judgement. To be just we must consider why they did it and balance out all the evidence and facts and decide on a punishment depending on these. Types of justice that exist in society include criminal justice, legal justice, vigilante justice, natural justice and divine justice. As King Lear is a brutal play, filled with human cruelty and many awful disasters, the play's terrible events raise an obvious question for the characters, namely whether there is any possibility of justice in the world. Various characters offer their opinions. Towards the end of the play Gloucester says: "As flies to wanton boys are we to the gods; / they kill us for their sport," Here, he has realized it is foolish for humankind to assume that the natural world works in parallel with social or moral justice because ultimately, the gods will do with us what they will regardless of whether or not it is just. Edgar, on the other hand, insists that: "the gods are just," optimistically believing that individuals must ultimately get what they deserve. However, in the end, we are left with only a terrifying uncertainty; although the wicked die, the good die along with them, leaving us with the awful image of Lear cradling Cordelia's body in his arms unable to accept the fact that she has suffered such an inexplicable injustice. There is goodness in theworld of the play, but there is also madness, evil and death, and it is difficult to tell which triumphs in the end. The purpose o... ...n are clever-or at least clever enough to flatter their father in the play's opening scene-and, early in the play, their bad behaviour toward Lear seems matched by his own pride and temper. But any sympathy that the audience can muster for them evaporates quickly, first when they turn their father out into the storm at the end of Act II. Goneril and Regan are, in a sense, personifications of evil-they have no conscience, only appetite. It is this greedy ambition that enables them to crush all opposition and make themselves mistresses of Britain. Ultimately, however, this same appetite brings about their undoing. Their desire for power is satisfied, but both harbour desires for Edmund, which destroys their alliance and eventually leads them to destroy each another. Evil, the play suggests, inevitably turns in on itself.

Development Communication

I. Introduction Development communication is the use of communication to promote social development. It involves a planned transformation of an average community into a dynamic one. As such, a community plan is made to help people shape their cities, towns or villages. A community plan is essential because it encourages people to take a full and active role in advocating and implementing economic and social reform. In line with this, the author of this paper conducted a community research at Barangay 694, Malate, Manila City.Within the research is substantial information about the said community – such as ecological factors, historical development, life activities, complex of values, social groups, impact of the world outside, and local life. A proposal for a project plan was also made in order to help build a collective vision for the residents of Barangay 694 – specifically, a summer reading program. The summer reading program will benefit the less developed children of Barangay 693. In addition, it will also develop children’s potentials to be educated and literate adults. II. Community Identification Barangay 694 is located at Malate, Manila City.A part of District 6, it lies along Leon Guinto Street and is near places such as Taft Avenue, The Philippine Women’s University, Philippine Christian University, and the Pedro Gil and Quirino LRT stations. The aforementioned places also serve as primary landmarks of Barangay 694. Because of its strategic location near Taft Avenue, Barangay 694 can be aptly described as a middle-class area with several houses and apartment units for students enrolled at nearby universities. In addition, it is easily accessible by Roxas Boulevard, Quirino Avenue, and Taft Avenue. III. Ecological Frame 1. Geographical factorsBarangay 694 is located at latitude 14. 573330 and longitude120. 990860. Its coordinates are 14 °34’24† North and 120 °59’26† East. It has a total land ar ea of To its south is Pasay City; to its west, Manila Bay; to its north, Ermita; to its east, Paco and San Andres. 2. Climate and soil As part of Manila City, Barangay 694 features a tropical savanna climate that borders on tropical monsoon climate. Along with the rest of the Philippines, Barangay 694 lies within the tropics. The temperature range is very small, rarely going lower than 20 °C (100 °F) and going higher than 38 ° (100 °F).Humidity levels are usually very high which makes the place feel much warmer. It has a distinct dry season from late December to April and a relatively wet season that covers the remaining period. Typhoons can occur from June to September and can cause flooding in the area. 3. Service institutions Barangay 694 has several service institutions that responds to the residents’ needs. Its strategic location offers its residents convenience as they need no look further than the immediate vicinity to have access to hospitals, educational inst itutions, books, recreational areas, and government offices.Listed below are several establishments near Barangay 693: * HEALTH INSTITUTIONS * Ospital ng Maynila * RTM Satellite Clinic * Ruben C. Bartolome, M. D. Clinic * GOVERNMENT INSTITUTIONS * Department of Finance * Bangko Sentral ng Pilipinas * RECREATIONAL AREAS * Rizal Memorial Sports Complex * Manila Zoological and Biological Gardens * Manila Baywalk Area 5. Government The current mayor for the 2010 – 2013 term is Alfredo Lim. Meanwhile, Isko Moreno is the city’s incumbent vice-mayor. Two more members of the Manila City Council are the Association of Barangay Captains and the Sangguniang Kabataan (SK).Barangay 694’s elected barangay officials have the responsibility of carrying out the following tasks: (1) formulating measures to eliminate the use of illegal drugs; (2) maintaining the cleanliness and beautification of the area; (3) promoting peace and order; (4) promoting the well-being of women in the community; (5) promoting youth rights; and (6) maintaining barangay-owned properties and infrastructures. Listed below are the currently elected Barangay 694 officials and brief descriptions of each office position: 1. PUNONG BARANGAY or BARANGAY CHAIRMAN Name: Is the executive head of Barangay 693 * Is in charge of development planning, basic services and facilities, compliance to directives, barangay legislation, and fiscal administration 2. BARANGAY SECRETARY Name: * Is liable for all of Barangay 694’s paper works * Takes down notes during all of the discussions and plans made in meetings * Reads and re-reads the reports he/she has made 3. BARANGAY TREASURER Name: * Is responsible for the funds of Barangay 694 – from properties budget, projects budgets, and salaries 4. SEVEN BARANGAY COUNCILORS: 1. 2. 3. 4. 5. 6. 7. All have specific tasks assigned to them by the Barangay Chairman – Must be in the barangay hall once a week to accommodate people coming to thei r office every now and then SK CHAIRMAN: IV. Historical Development 1. Origin During the Spanish colonial period, Malate was an open area with a small fishing village. When the Americans came to the country after a 333-year Spanish reign, American urban planners envisioned the development of Malate as the most sophisticated area for American families. Despite extensive damage after World War II, many homes and buildings survived the onslaught of the battle fought in the area.Wealthy families who evacuated their homes during the war returned. Along with their return, they re-built their properties and kept the areas around it exclusively residential. Among these residential areas was Barangay 694. A local resident living in the area for almost fifty years related that Barangay 694 has been a residential area since the post-Japanese period. In fact, even before Japanese colonization, several of her forebears have lived there. This is proof that Barangay 694 has been around for many ye ars. 2. First InhabitantsDuring interviews, local residents were asked to name some of the first inhabitants of Barangay 694. The general response was a â€Å"no†. This answer is easily justifiable since the barangay has had such a long history and no one could really be certain of the first people who first inhabited the area. However, several residents know of families who had been living in the barangay for a long time. These families are almost considered as pioneers. As such, they are held in high regard. Among the well-known families in the area are the families of Magalon, San Pedro, Sevilla, Martinez, Andres, and Reyna.Most members of the said families hold positions in local offices – specifically, the Barangay Committee. This is a testament to the high social status they have established along the years. 3. Development The once-exclusive residential areas on the Western portion of Malate began to transform into a commercial area in the 1970s. Real estate boom ed with large houses and apartments being built. Businesses also flourished as small hotels, restaurants, and cafes were established. During the presidency of Ferdinand Marcos, visual and performing artists found a haven in Malate in the 1980s and it became a bohemian enclave. . Progress at present Barangay 694, along with the rest of Malate, is continuously transforming itself as the center of recreation and entertainment in Manila with more restaurants, boutiques, bars, discos, and novelty stores opening for business. V. Life Activities 1. Social Structure: Social status of the residents Barangay 694 is a quiet middle-class area with several houses and apartments for students enrolled at nearby universities. Consequentially, the area is fairly tight-knit. At several community visits, the local residents displayed evident familiarity with those who live among them.In fact, it can be said that everyone knows everyone at Barangay 694. 2. Favorite pastime and recreation Because of wel l-maintained social ties, local residents enjoy doing recreational activities with their families, friends or neighbors. When asked what special activities they did during their pastime, respondents from the area said that they liked going to parks, playing bingo, organizing outings, visiting nearby malls, and perhaps, going out of town. Moreover, a typical Saturday and Sunday night for residents of Barangay 694 would consist of going to the church and, afterwards, watching late-night TV shows.Younger residents, meanwhile, said that they’d rather surf the Web, open their Facebook or Twitter accounts or play video games. 3. Groups and organizations The community has only one major organization, which is the local barangay council. Barangay 694’s elected barangay officials have the responsibility of carrying out the following tasks: (1) formulating measures to eliminate the use of illegal drugs; (2) maintaining the cleanliness and beautification of the area; (3) promotin g peace and order; (4) promoting the well-being of omen in the community; (5) promoting youth rights; and (6) maintaining barangay-owned properties and infrastructures. VI. Complex of Values 1. Core values of the community, that is, those that are generally accepted in society Barangay 694, being a tight-knit community, generally accepts these four core values: honesty, cooperation, a sense of responsibility, and righteousness. These values are considered to be the key to creating harmonious relationships. Honesty came in first in the list as most local residents consider it to be the most valuable trait one can possess. A dishonest man will know and bring nothing but trouble,† says Ronaldo Dela Cruz, 56, a lifelong Barangay 694 resident. Meanwhile, cooperation is also a cherished value in the community. Because of its small population, Barangay 694 expects its residents to participate in community development projects such as street cleaning, tree planting, etc. The spirit of bayanihan ensures that ties among residents are rekindled and reinforced. Accompanying cooperation is a sense of responsibility. Community members should be self-aware. They must be able to look after themselves and perform their obligations as citizens of the Republic.Last but not the least is righteousness. As observed, Barangay 694 holds quite high moral standards. A local resident must be morally upright. He or she must be able to hold and maintain a good reputation. Otherwise, he or she would not be warmly welcomed into the community. 2. Aim values of the community, that is, those options that society allows its members Barangay 694 gives its residents the full freedom to make decisions they thing will best suit their wants and needs – so long as these decisions will not harm or offend other people.While many local residents are still quite conservative in that distinct Filipino way, they are quite open to progressive ideas like the implementation of the RH Law, K-12 ed ucation (while prevalent in other countries, K-12 education is still quite new to Filipinos), and the passing of Freedom of Information Bill. 3. Attitudes and sense of values Overall, Barangay 694 residents are upbeat, friendly, and warm people. They are generally well-mannered and will go out of their way to help others. They uphold traditional Filipino values and strive to uphold them in their daily lives.All of which makes Barangay 694 a very nice place to live in. VII. Impact of the world outside 1. Inflow of ideas, goods, special forms, moral codes, new modus vivendi et operandi from the outside world to the community Barangay 694 keeps abreast of the current happenings through various mediums. Among these mediums are newspapers, television, radio, and the Internet (particularly, social media). Local residents are well-informed and are keen to follow both national and international events. They are also aware of recent popular culture trends. Development Communication I. Introduction Development communication is the use of communication to promote social development. It involves a planned transformation of an average community into a dynamic one. As such, a community plan is made to help people shape their cities, towns or villages. A community plan is essential because it encourages people to take a full and active role in advocating and implementing economic and social reform. In line with this, the author of this paper conducted a community research at Barangay 694, Malate, Manila City.Within the research is substantial information about the said community – such as ecological factors, historical development, life activities, complex of values, social groups, impact of the world outside, and local life. A proposal for a project plan was also made in order to help build a collective vision for the residents of Barangay 694 – specifically, a summer reading program. The summer reading program will benefit the less developed children of Barangay 693. In addition, it will also develop children’s potentials to be educated and literate adults. II. Community Identification Barangay 694 is located at Malate, Manila City.A part of District 6, it lies along Leon Guinto Street and is near places such as Taft Avenue, The Philippine Women’s University, Philippine Christian University, and the Pedro Gil and Quirino LRT stations. The aforementioned places also serve as primary landmarks of Barangay 694. Because of its strategic location near Taft Avenue, Barangay 694 can be aptly described as a middle-class area with several houses and apartment units for students enrolled at nearby universities. In addition, it is easily accessible by Roxas Boulevard, Quirino Avenue, and Taft Avenue. III. Ecological Frame 1. Geographical factorsBarangay 694 is located at latitude 14. 573330 and longitude120. 990860. Its coordinates are 14 °34’24† North and 120 °59’26† East. It has a total land ar ea of To its south is Pasay City; to its west, Manila Bay; to its north, Ermita; to its east, Paco and San Andres. 2. Climate and soil As part of Manila City, Barangay 694 features a tropical savanna climate that borders on tropical monsoon climate. Along with the rest of the Philippines, Barangay 694 lies within the tropics. The temperature range is very small, rarely going lower than 20 °C (100 °F) and going higher than 38 ° (100 °F).Humidity levels are usually very high which makes the place feel much warmer. It has a distinct dry season from late December to April and a relatively wet season that covers the remaining period. Typhoons can occur from June to September and can cause flooding in the area. 3. Service institutions Barangay 694 has several service institutions that responds to the residents’ needs. Its strategic location offers its residents convenience as they need no look further than the immediate vicinity to have access to hospitals, educational inst itutions, books, recreational areas, and government offices.Listed below are several establishments near Barangay 693: * HEALTH INSTITUTIONS * Ospital ng Maynila * RTM Satellite Clinic * Ruben C. Bartolome, M. D. Clinic * GOVERNMENT INSTITUTIONS * Department of Finance * Bangko Sentral ng Pilipinas * RECREATIONAL AREAS * Rizal Memorial Sports Complex * Manila Zoological and Biological Gardens * Manila Baywalk Area 5. Government The current mayor for the 2010 – 2013 term is Alfredo Lim. Meanwhile, Isko Moreno is the city’s incumbent vice-mayor. Two more members of the Manila City Council are the Association of Barangay Captains and the Sangguniang Kabataan (SK).Barangay 694’s elected barangay officials have the responsibility of carrying out the following tasks: (1) formulating measures to eliminate the use of illegal drugs; (2) maintaining the cleanliness and beautification of the area; (3) promoting peace and order; (4) promoting the well-being of women in the community; (5) promoting youth rights; and (6) maintaining barangay-owned properties and infrastructures. Listed below are the currently elected Barangay 694 officials and brief descriptions of each office position: 1. PUNONG BARANGAY or BARANGAY CHAIRMAN Name: Is the executive head of Barangay 693 * Is in charge of development planning, basic services and facilities, compliance to directives, barangay legislation, and fiscal administration 2. BARANGAY SECRETARY Name: * Is liable for all of Barangay 694’s paper works * Takes down notes during all of the discussions and plans made in meetings * Reads and re-reads the reports he/she has made 3. BARANGAY TREASURER Name: * Is responsible for the funds of Barangay 694 – from properties budget, projects budgets, and salaries 4. SEVEN BARANGAY COUNCILORS: 1. 2. 3. 4. 5. 6. 7. All have specific tasks assigned to them by the Barangay Chairman – Must be in the barangay hall once a week to accommodate people coming to thei r office every now and then SK CHAIRMAN: IV. Historical Development 1. Origin During the Spanish colonial period, Malate was an open area with a small fishing village. When the Americans came to the country after a 333-year Spanish reign, American urban planners envisioned the development of Malate as the most sophisticated area for American families. Despite extensive damage after World War II, many homes and buildings survived the onslaught of the battle fought in the area.Wealthy families who evacuated their homes during the war returned. Along with their return, they re-built their properties and kept the areas around it exclusively residential. Among these residential areas was Barangay 694. A local resident living in the area for almost fifty years related that Barangay 694 has been a residential area since the post-Japanese period. In fact, even before Japanese colonization, several of her forebears have lived there. This is proof that Barangay 694 has been around for many ye ars. 2. First InhabitantsDuring interviews, local residents were asked to name some of the first inhabitants of Barangay 694. The general response was a â€Å"no†. This answer is easily justifiable since the barangay has had such a long history and no one could really be certain of the first people who first inhabited the area. However, several residents know of families who had been living in the barangay for a long time. These families are almost considered as pioneers. As such, they are held in high regard. Among the well-known families in the area are the families of Magalon, San Pedro, Sevilla, Martinez, Andres, and Reyna.Most members of the said families hold positions in local offices – specifically, the Barangay Committee. This is a testament to the high social status they have established along the years. 3. Development The once-exclusive residential areas on the Western portion of Malate began to transform into a commercial area in the 1970s. Real estate boom ed with large houses and apartments being built. Businesses also flourished as small hotels, restaurants, and cafes were established. During the presidency of Ferdinand Marcos, visual and performing artists found a haven in Malate in the 1980s and it became a bohemian enclave. . Progress at present Barangay 694, along with the rest of Malate, is continuously transforming itself as the center of recreation and entertainment in Manila with more restaurants, boutiques, bars, discos, and novelty stores opening for business. V. Life Activities 1. Social Structure: Social status of the residents Barangay 694 is a quiet middle-class area with several houses and apartments for students enrolled at nearby universities. Consequentially, the area is fairly tight-knit. At several community visits, the local residents displayed evident familiarity with those who live among them.In fact, it can be said that everyone knows everyone at Barangay 694. 2. Favorite pastime and recreation Because of wel l-maintained social ties, local residents enjoy doing recreational activities with their families, friends or neighbors. When asked what special activities they did during their pastime, respondents from the area said that they liked going to parks, playing bingo, organizing outings, visiting nearby malls, and perhaps, going out of town. Moreover, a typical Saturday and Sunday night for residents of Barangay 694 would consist of going to the church and, afterwards, watching late-night TV shows.Younger residents, meanwhile, said that they’d rather surf the Web, open their Facebook or Twitter accounts or play video games. 3. Groups and organizations The community has only one major organization, which is the local barangay council. Barangay 694’s elected barangay officials have the responsibility of carrying out the following tasks: (1) formulating measures to eliminate the use of illegal drugs; (2) maintaining the cleanliness and beautification of the area; (3) promotin g peace and order; (4) promoting the well-being of omen in the community; (5) promoting youth rights; and (6) maintaining barangay-owned properties and infrastructures. VI. Complex of Values 1. Core values of the community, that is, those that are generally accepted in society Barangay 694, being a tight-knit community, generally accepts these four core values: honesty, cooperation, a sense of responsibility, and righteousness. These values are considered to be the key to creating harmonious relationships. Honesty came in first in the list as most local residents consider it to be the most valuable trait one can possess. A dishonest man will know and bring nothing but trouble,† says Ronaldo Dela Cruz, 56, a lifelong Barangay 694 resident. Meanwhile, cooperation is also a cherished value in the community. Because of its small population, Barangay 694 expects its residents to participate in community development projects such as street cleaning, tree planting, etc. The spirit of bayanihan ensures that ties among residents are rekindled and reinforced. Accompanying cooperation is a sense of responsibility. Community members should be self-aware. They must be able to look after themselves and perform their obligations as citizens of the Republic.Last but not the least is righteousness. As observed, Barangay 694 holds quite high moral standards. A local resident must be morally upright. He or she must be able to hold and maintain a good reputation. Otherwise, he or she would not be warmly welcomed into the community. 2. Aim values of the community, that is, those options that society allows its members Barangay 694 gives its residents the full freedom to make decisions they thing will best suit their wants and needs – so long as these decisions will not harm or offend other people.While many local residents are still quite conservative in that distinct Filipino way, they are quite open to progressive ideas like the implementation of the RH Law, K-12 ed ucation (while prevalent in other countries, K-12 education is still quite new to Filipinos), and the passing of Freedom of Information Bill. 3. Attitudes and sense of values Overall, Barangay 694 residents are upbeat, friendly, and warm people. They are generally well-mannered and will go out of their way to help others. They uphold traditional Filipino values and strive to uphold them in their daily lives.All of which makes Barangay 694 a very nice place to live in. VII. Impact of the world outside 1. Inflow of ideas, goods, special forms, moral codes, new modus vivendi et operandi from the outside world to the community Barangay 694 keeps abreast of the current happenings through various mediums. Among these mediums are newspapers, television, radio, and the Internet (particularly, social media). Local residents are well-informed and are keen to follow both national and international events. They are also aware of recent popular culture trends.

Essay about Aeneid vs. Odyssey - 2161 Words

Aeneid vs. Odyssey Both the Odyssey and the Aeneid share some similarities as epics; both describe the trials of a heroic figure who is the ideal representative of a particular culture. There are even individual scenes in the Aeneid are borrowed from the Odyssey. Yet, why are Odysseus and Aeneas so unlike one another? The answer is that the authors lived in two different worlds, whose values and perceptions varied greatly of a fundamental level. To illustrate, two common ideas woven into the Odyssey are custom and recklessness. Customs were handed down by the gods, and were meant to keep men safe by giving them civilization. When men were reckless (when they flaunted custom and the gods), they invited retribution†¦show more content†¦His eventual passage home has been agreed upon by Zeus, whose will is not subject to error.1 However, in the past Odysseus wounded Polyphemos and in reckless abandon questioned the power of the gods; while he was fleeing from the Cyclops he yelled If I could take your life I would and take your time away, and hurl you down to hell! The god of earthquake could not heal you there!2 For this affront, Poseidon decided to make Odysseus journey home a long and difficult one. The god of the sea sends a storm his way but Odysseus survives with the nereid Inos gift and guidance. After Poseidon departs, he finally reaches Skherias shore with Athenas help. The opening scenes in the Aeneid corresponds to Homers sequence. Aeneas and the Trojans are on their ships, heading to found a new city after many travails. The eventual founding of the city has been agreed upon by Jupiter, and thus the Trojans [d]estiny is unaltered3 regardless of what calamity befalls them. However, Juno is worried that the Trojans descendants will eventually surpass the Greeks, root up her Libyan empire4, and enslave the children of Agamemnon5; so she convinces Aeolus to release to some winds to destroy them now. The winds are so fierce that they need a heap of mountains [laid] upon them and even then [b]ehind the bars they bellow, mightily fretting: the mountain is one immense murmur.6 Aeolus releases them by pushing his spear at theShow MoreRelatedThe Odyssey And Aeneid Vs. Today992 Words   |  4 PagesEssay 1: Hell in The Odyssey/Aeneid vs. Today As humans, we are always imagining what our lives will be like when we die. While the depictions of what hell or heaven may be from the ancient times and now, what has stayed consist is the idea of an afterlife altogether. In The Aeneid, Aeneas has his own version of what the underworld is. Hell is depicted in Book VI of The Aeneid where the Trojans sail back to Sicily where the death of Anchises is marked. Aeneas enters the underworld after meetingRead MoreGreek Mythology And The Mythology850 Words   |  4 Pagesthe epic Aeneid; however, Greek mythology has existed longer. There is no specific evidence proving when Greek mythology actually began; Greek myths are chronicled through Homer’s epics, Iliad and The Odyssey, which seem to have existed at least 700 years prior to when Roman civilization even began (Greek vs Roman). Before these epics were written, Greek myths were passed along through spoken word. Also, when comparing and contrasting the Roman epic Aeneid to Homer’s Iliad and The Odyssey one willRead MoreVirgil vs. Homer in Underworld1569 Words   |  7 Pagesï » ¿ How does Virgil deviate from Homer in the underworld, and why? 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