Nike Case Study - 1494 Words

Introduction: This paper is a case study of Nike Inc. I will give a brief overview of the history, products, company goals, company challenges, financial report and sourcing strategies. My main sources of information are internet databases, company annual reports, and financial articles. Company Overview: Nike Nike incorporated, the worlds leading designer and marketer of authentic athletic footwear, apparel, equipment, and accessories for a wide variety of sports and fitness activities, was formed in Oregon in 1968 as the successor to a partnership organized in 1964. This partnership was formed when Philip Knight, who had just graduated for Stanford with a degree in business, contacted Bill Bowerman, his track coach at the†¦show more content†¦Nike now has a direct hand in how a product is marketed and displayed. Image is extremely important to Nike and by producing a wholesome image throughout the world, it believe sales will increase. With the increase of European players in the National Basketball Association, Nike is targeting Europeans aged twenty-two to thirty five. Nike feels its Just Do It campaign will be successful all over the world. However, for success in Europe, a different strategy was developed. Europeans are not as driven by physical excellence as are Americans. Therefore, Nike created a new image analogous with the idea that there is a natural marriage between intellectual and physically pursuits. In December 1998, Nike announced the formation of a stand alone category business unit for its line of licensed sports products by combining its existing Organized Team Sports (OTS) operation with Sports Specialties Corporation (SSC). The new unit will be named Nike Team Sports (NTS), and will service the retail licensed products marketplace and establish a leadership position in the category. According to Mark Duggan, the director of United States sales, Relationships with Nike retailers are a key component of nike.com Nike.com started early in 1999. It also partnered with UPS worldwide Logistics to provide overnight, second-day, and ground delivery services. Nikes outsourcing of logistics services ensured the best, most secure delivery and fulfillmentShow MoreRelatedNike Case Study1004 Words   |  5 PagesRSS Case Study: E-recruitment gets Nike on track Posted by HR Zone in Strategies on Thu, 09/12/2004 - 16:54 0 inShare The Nike employer brand is extremely powerful in attracting potential talent to the business making the process of handling applications and supporting the resourcing process effectively and efficiently critical to business success; implementing e-recruitment was identified as the way to solve this businesses hiring problems. The issue Nike currently receives aroundRead MoreNike Case Study1112 Words   |  5 PagesCase Study- Nike 1. Discuss how Nikes growth can be attributed to its targeting of diverse market global segments. In the 1960’s Nike was only making running shoes. At this point in time not many people knew of Nike or the Nike swoosh. In order to increase brand awareness, they started paying athletes to wear their shoes. However, very soon Nike learnt that in order to be a global brand they needed to appeal to different market segments, not just athletes. Hence, they then decided to tapRead MoreCase Study Nike765 Words   |  4 Pagesï » ¿Amanda Merkatz Management 301-02 Case Study 11 11252895 1. How does Nike’s decision to retain an in-house arm of ad agency Wieden Kennedy exemplify the concept of organizational design? The decision to retain an in-house arm of ad agency exemplify the concept of organizational design, makes you look at how both companies interpret organizational design. Organizational design is the process of creating structures that accomplish the company’s missions and objectives. First looking at the textRead MoreCase Study on Nike1252 Words   |  6 PagesCase Study Nike Introduction Good morning ladies and gentlemen and thank for taking the time to meet with us. Nike was founded on January 25, 1964 as Blue Ribbon Sports by Bill Bowerman and Philip Knight. The company officially became Nike, Inc. on May 30, 1978. Nike has various products which include footwear as well as other apparel that compliment the former. This accounts for 92 percent of the company’s revenue. The other 8 percent comes from equipment and non Nike brand products, such as ColeRead MoreNike Case Study1779 Words   |  8 PagesNike Case Study Submitted in partial fulfillment of the requirements For Master of Business Administration Degree Tiffin University at University of Bucharest Information and Decision Support Course By Ciprian Jitaru Instructor: Prof. John J. Millar Ph.D. Dean Emeritus and Professor of Management Cohort 9 November 06, 2010 1. What external and internal pressures did Mark Parker face when he assumed the leadership of Nike, and how did he respond to this challenges? Read MoreNike Case Study1104 Words   |  5 PagesCase Study- Nike 1. Discuss how Nikes growth can be attributed to its targeting of diverse market global segments. In the 1960’s Nike was only making running shoes. At this point in time not many people knew of Nike or the Nike swoosh. In order to increase brand awareness, they started paying athletes to wear their shoes. However, very soon Nike learnt that in order to be a global brand they needed to appeal to different market segments, not just athletes. Hence, they then decided to tap moreRead MoreNike Case Study899 Words   |  4 PagesCorporation Case Study: Nike What is it? NIKE, Inc. is the world’s leading innovator in athletic footwear, apparel, equipment and accessories. Before there was the Swoosh, before there was Nike, there were two visionary men who pioneered a revolution in athletic footwear that redefined the industry. Nike Employees Nike Employee Networks are designed to help Nike move toward greater diversity. In the U.S., six employee networks focus attention on important communities within Nike. The intendedRead MoreNike Case Study5183 Words   |  21 PagesNike Case Study The US-based Nike Corporation announced that it had generated profits of $97.4 million, around $48 million below its earlier forecast for the third quarter ended February 28, 2001. The company said that the failure in the supply chain software installation by i2 Technologies3 was the cause of this revenue shortfall. This admission of failure also affected the companys reputation as an innovative user of technology. The supply chain software implementation was the first part ofRead MoreNike Case Study1542 Words   |  7 Pagesin the stocks of Nike for the fund that she manages. †¢ Ford should base her decision on data on the company which were disclosed in the 2001 fiscal reports. While Nike management addressed several issues that are causing the decrease in market sales and prices of stocks, management presented its plans to improve and perform better. †¢ Third party sources also gave their opinions on whether the stock was a sound investment. WACC CALCULATION: Cost of Capital Calculations: Nike Inc Cohen calculatedRead MoreNike Case Study1219 Words   |  5 PagesCase Discussion Questions 1. Should Nike be held responsible for working conditions in foreign factories that it does not own, but where subcontractors make products for Nike? Some people probably think that designing and marketing its products is what Nike is responsible for. But outsourcing its manufacturing divisions into foreign countries doesn ´t release Nike from the responsibility. During a developing process manufacturing is one of the most important intermediate steps and because of

Analysis Of The Novel Frankenstein - 920 Words

The Role of Sickness in the novel Frankenstein A nasty cough and a fever to match strikes again. Everyone catches that routine seasonal cold, what an inconvenience. The consequences force one to miss out on social activities and work. While this might seem a privilege at the time, eventually sickness starts to feel like a punishment. All too familiar with illness, Victor Frankenstein, the main character in Mary Shelly’s novel Frankenstein, struggles to overcome this hardship. Unfortunate stressful events cause Victor to fall extremely ill, separating him from society and his responsibilities. The cause of Victor’s sickness correlates with the stress and worry he experiences due to the creation of the monster, while sickness foreshadows tragic future events throughout the novel. Victor uses sickness as a cover or â€Å"safety blanket† in order to escape the guilt and stress due to the creation of the monster. Confined to his sick bed, Victor’s family and friends do not expect him to take on any responsibilities or work. Sickness allows one to take a reprieve from society, and provides a universal excuse to stay at home, and take time for oneself until one feels up and well to face the world again. Victor struggles to comprehend the death and destruction his creation leaves behind, when he falls ill, time passes uninterrupted and Victor’s life and surroundings do not change. Consumed in his studies, and obsessed with the thought of creating the monster, Victor allows himself toShow MoreRelatedFrankenstein Novel Analysis Essay1664 Words   |  7 PagesMs. Ammendolia EWC4UI 10/13/17 Frankenstein Novel Analysis Frankenstein is partly an epistolary novel. In what way do the letters at the beginning of the text help frame the story that follows? The series of letters at the beginning of Frankenstein by Mary Shelley are from Robert Walton, and were sent to his sister, Margaret Saville. In each letter, Walton tells his sister of updates while he’s on one of many sea trips and to coincide with that, readers of the novel get a glimpse of the personalRead MoreAnalysis Of The Novel Frankenstein 1850 Words   |  8 Pagesgoing on for as long as anyone can remember. The discussion of whether characteristics are given to us innately at birth or that we exclusively grow and learn from our own personal experiences is an argument that will not seem to go away. In the novel Frankenstein both sides can be argued about the scientist’s creation, as he shows examples of each viewpoint. However, I believe that the society’s disregard toward Victor’s creation leads to the creature’s thirst for revenge. The creature shows throughoutRead MoreAnalysis of Frankenstein From Shelleys Novel to Branaghs Film563 Wo rds   |  3 PagesAnalysis of Frankenstein From Shelleys Novel to Branaghs Film Branaghs adaptation of Mary Shellys novel was fairly good with significant changes to Shellys text; however this was done to illuminate what he considers to be the major themes of the novel, eg the dangers of the relentless pursuit of science and Victors relationships. Victors love interest with Elizabeth in the film is much more intense compared to what is described in the novel as communication isRead MoreMary Shelleys Novel Frankenstein and Ridley Scotts Movie Blade Runner: A Comparative Analysis1193 Words   |  5 PagesBoth Mary Shelleys 1818 novel Frankenstein and the Ridley Scotts 1982 movie Blade Runner depict a bleak future about the fallen dreams of science. Blade Runner is based on a novel called Do Androids Dream of Electric Sheep by Philip K. Dick. Although Frankenstein was written a century and a half before Dicks book, the two stories share a similar dystopic vision of humanitys future. They also use similarly structured storytelling to explain the impetus towards self-mastery and mastery over theRead MoreThe Value And Knowledge Of Literature818 Words   |  4 Pagesof literature in our society is defined by its knowledge capacity and the benefit society has to gain from it. That is understanding the writing and the analysis of the writer’s intentions along with the amount of conveyed knowl edge that we’re able to receive. The problem isn’t the literature itself but in society’s analysis, the lack of analysis from feminist perspective can harm the value of literature more than the female bias. The significance of this problem increases substantially under theRead MoreAnalysis Of Mary Shelley s Frankenstein And Caleb Williams 1168 Words   |  5 PagesIn A.D Harvey’s article â€Å"Frankenstein and Caleb Williams,† he explains that Mary Shelley’s famous work, Frankenstein; was not intended to be of any actual scientific evidence, but rather written just only with the intention of a gothic horror piece â€Å"we will each write a ghost story† (Frankenstein Author’s introduction vii). Harvey’s target is to reach out to the science community and to sway them to look past the mechanics of how Frankenstein’s monster is created and focus on other points of interestRead MoreMary Shelley and Flannery OConnor: Gothic Isolationists1724 Words   |  7 Pagestime period, gothic fiction ceased to be a dominant genre by the Victorian Era. However, in many ways it had now begun to enter into its most ingenious phase. This paper will analyze the influence of Mary Shelley’s novel Frankenstein on Flannery O’Connor’s work, specifically her novel Wise Blood. Flannery O’Connor emerged as a crucial and contemporary innovator of southern gothic literature. Southern gothic literature is defined as a subgenre of gothic fiction, which originated in the United StatesRead MoreAt First Reading Mary Shelley’S Novel Frankenstein Appears1709 Words   |  7 PagesAt first reading Mary Shelley’s novel Frankenstein appears to be part of the gothic or horror genre, but further examination of this novel reveals many concepts and perspectives that are related to other genres of English literature. Along with possessing various conceptual ideas this novel brilliantly highlights the characteristics of men, which many authors have credited Mary Shelley’s understanding of the opposite gender as exceptional. Throughout this novel there can be identified three maleRead MoreAnalysis of the Creation Scene from Mary Shelley’s Frankenstein and Kenneth Branagh’s 1994 Film Version912 Words   |  4 PagesAnalysis of the Cre ation Scene from Mary Shelley’s Frankenstein and Kenneth Branagh’s 1994 Film Version One of the key themes in Mary Shelley’s ‘Frankenstein’ is human arrogance. Frankenstein’s curiosity leads him to play the role of God. In a way Frankenstein is responsible for the monster and has ultimately become a father figure to the monster. Frankenstein abandoning the monster leads up to it turning evil and looking for revenge. Therefore, parenting is another themeRead MoreFrankenstein as a Gothic Novel Essay1332 Words   |  6 Pagesthese are elements of a Gothic novel. Though Mary Shelleys Frankenstein, written in the early 19th century, certainly contains many components of a Gothic novel, can it be correctly grouped under that genre? A definition of a Gothic novel; according to Tracy, is a description of a fallen world. We experience this fallen world though the aspects of a novel: plot, setting, characterization, and theme (De Vore, Domenic, Kwan and Reidy). As well, early Gothic novels have characterized themselves

The Importance Of Security - 1580 Words

Prioritization is an important element of any security strategy. Once a risk assessment is performed we can start building systems that protect what is most vulnerable and essential. Since breaches can happen at all levels of the city government, it is also important to develop protocols that can be leveraged by federal, state and local officials. Further adoption of the National Institute of Standards and Technology Cybersecurity Framework would help provide robust protection for public-sector organizations and citizens alike, at the same time also reducing the administrative burden and uncertainty for smaller agencies (Daley, 2016). Take an Intelligence-led, Analytics-based Approach Effective cybersecurity can no longer rely on a†¦show more content†¦Invest in Cybersecurity Talent No cybersecurity initiative can succeed without the proper talent to back it up. Unfortunately, many government organizations are finding themselves short on the skills and competencies required to stave off digital threats due to budget constraints. Also, not being adequately equipped to conduct threat and vulnerability assessments is a major short fall. To prepare for the next wave of digital threats, all government-sector leaders must allocate resources to build a strong cybersecurity team. Investment should not only be made in equipment and in personnel but also in cybersecurity education and training. City officials deterred by the idea of additional spending should consider the potential cost of a data breach. In today’s data-driven world, a reactive approach to cybersecurity will not cut it. By developing a robust, proactive cybersecurity strategy, government agencies will be better equipped to prepare for, prevent and resolve digital threats into the future (Daley, 2016). Digital Forensics A forensic team will identify direct evidence of a crime, digital forensics can be used to attribute evidence to specific suspects, confirm alibis or statements, determine intent, identify sources. This team will also be assigned to investigate and process systems encompasses seizure, forensic imaging (acquisition) and analysisShow MoreRelatedThe Importance Of IT Security967 Words   |  4 PagesIT security IT security also know as computer security or cyber security or Infosec, is the process of protecting a computer system from the different types of theft or different types of damages to the hardware, software or data stored in that system as well as from the interference or alteration of the services provided by the system. CIA triad’s core objectives are considered for IT security programs: keeping the confidentiality, integrity and availability secure of IT system and company dataRead MoreThe Importance of Physical Security1548 Words   |  7 Pages * * The Importance of Physical Security * Shontay Clark * University of Phoenix * CJA 585 * Bob Riley * May 2, 2011 The Importance of Physical Security Abstract Understanding the importance of physical security rest in acknowledging the two main elements of security; people, and technology  ( Bitzer [Remove the space afterRead MoreThe Importance Of Homeland Security1703 Words   |  7 PagesThe Importance of Homeland Security When we think of our jobs as emergency responders, we think of the good days and the bad days, but mostly we just think about the impacts that we have made on so many people’s lives. The job is difficult, and only getting harder as the world continues to become more violent and quite honestly, more unpredictable. Living in the United States is a privilege due to our freedoms and rights that our citizens hold, and people from all over the world strive to becomeRead MoreImportance of Security Planning966 Words   |  4 PagesImportance of Security Plans William Kepke DeVry University SEC 440 10 / 08 / 12 There are several possible threats that can affect the integrity of any organizational network. Many of these threats can come internally from the users of the system. Internal attacks can be intentional, accidental, or simple human error. Some examples of accidental infection can come from a user opening an email containing a virus, installing new software, altering desktop configuration, visiting precariousRead MoreImportance of Cyber Security1744 Words   |  7 PagesPolicy Principals Unequivocally speaking, the threat of a cyber-attack has become one of the most critical domestic and national security challenges we face as a nation today. Infrastructures supporting government operations are a national asset and our defense, military, and private infrastructure is under constant attack. In recent years, investments on security for digital infrastructure have fallen short; the administration recognizes the need to take remedial steps. President Obama statedRead MoreThe Importance Of Computer Security2039 Words   |  9 PagesThe Importance of Computer Security Computer security, is the protection of information systems from theft or damage to the hardware, the software, and to the information on them, as well as from disruption or misdirection of the services they provide. It includes controlling physical access to the hardware, as well as protecting against harm that may come via network access, data and code injection,] and due to malpractice by operators, whether intentional, accidental, or due to them being trickedRead MoreThe Importance Of Employee Security898 Words   |  4 Pages Organizations must provide mandatory cybersecurity training to prevent instances of hacking and cyberattacks. This can result in a loss of profits due to network damage and fraud caused by the stealing of assets by unauthorized persons. Traditionally, Information Technology (IT) departments have been responsible of maintaining an organization’s computer networks. Cybersecurity measures are implemented by this department to ensure that both hardware and software are safe and secure to eliminate potentialRead MoreThe Importance of Cyber Security1093 Words   |  4 Pagesand lack of protection from cyber security, more and more people are becoming victims of cyber bullying, or the teasing and discrimination of others through online sources. The internet not only offers communication tactics, but also ways to keep track of your finances and shop from home. Identity theft through hacking is well known among the ones who risk putting their personal banking information online. Becau se of all the crime, the demand for cyber security is steadily increasing. With job opportunitiesRead MoreThe Importance Of Security And A Business1222 Words   |  5 Pages Introduction One of the most important aspects of any business is security and a business will not be able to continue without ensuring that the proper security methods and techniques are implemented. Security gives any organization a competitive advantage over its competitors in the way that they ensure the safety and security of the staff and visitors of the organization. Curtin University as well consider to be a corporate or an organization with some minor differences but they still haveRead MoreThe Importance Of Security Controls1135 Words   |  5 Pages. Security Controls In order to prevent such attacks, Target could of have followed several defensible actions at any stage of the multi-process attack: from the reconnaissance to the data exfiltration stage. (Figure B) The first step is defining a security framework that is preventive in its measures. There is a fine line between what sort of information should be public and what sort of information should be private. By having an easily available list of vendors, hackers were able to easily

Topic in Ethics Alcoholism and Drug Aabuse

Question: Discuss about the Topic in Ethics for Alcoholism and Drug Abuse. Answer: The selected case study describes the story of Max who used to work in a large state department of alcoholism and drug abuse (Acs.org.au, 2016). The organization serves to help individuals suffering from drug and alcohol problems. Max was asked to develop a report that will contain some clients seen in each program each month for the past five years. Max was given access to all files in the agencys mainframe computer. However, while doing the task, Max involved himself in unethical behavior. His behavior will be discussed in this study using Doing Ethics Technique (DET) mechanism. In order to gain most from the DET technique, eight questions will be answered. What is going on? The case is all about Max who was assigned with a job to develop a report on the clients of his organization. The deadline to complete the task was short; therefore, Max gathered all the data from the mainframe information and burned it onto a CD. He took the CD home and completed the job within the deadline. However, in the end, he left the CD at home, which is a massive unethical behavior. The chances are high that anyone can get his hands on the CD and can access all the classified information about the clients who are suffering from drug and alcohol problems (Berleur Whitehouse, 2013) The facts After going through the case study, one might think that Max must face severe consequences for his behavior. However, the fact is Max wanted to complete his task in time, and that is why he gathered all the information so that he can execute it from home. This shows his commitment towards the organization. However, another fact is because of this negligence; there is a chance that the company will suffer as their policy of keeping all the client related information classified at stake (Weiss, 2014). Ethical issues The only ethical issue that exists in this case study is related to the clients. The CD is full of information about the people who are suffering from alcohol and drug problems. If that information is spread, then those people will have a hard time to live a normal life (Mitonga Cilliers, 2015). Who is affected? Clients of the organization and the agency itself will be affected if any third person accesses the CD. Unethical issues Max downloaded all the client related information on his computer at the office without anyone's consent. The deadline to complete the task was short. He did not ask for more time and decided that he will work at home over the weekend in order to finish it on time. He burned all the information onto a CD and took it home, again without seeking permission for it. After completing the task the left the CD at home, that contains a huge amount of sensitive data including the names and criminal histories of the clients. What can be done about it? Considering the mistake done by Max, his organization can terminate him. Besides, the clients can also file a lawsuit against the organization for leaking information including their names, contact details and criminal records. In order to avoid all these unwanted situations, Max must retrieve the CD at the first place. According to the ACS code of conduct, it was an unethical behavior of Max; however, his company must understand that Max did this only to complete his task within the time, which shows his commitment and ability to carry out responsibilities. Therefore, a second chance can be offered to Max. In order to avoid such incidents in the future, higher authority of the company must provide ample amount of time to the employees (Dale, 2012). In this way, they will be able to complete their tasks within the deadline without taking any step that might affect both the employee and the organization. What are the options? Some options to resolve the issue are, The organization can terminate Max for his negligence and for disobeying ACS code of conducts. Maxs agency can ask Max to retrieve the CD as soon as possible with an assurance that no one else accessed any information for it. If any third person collects any information, then Max will be responsible for that, not the agency (Feng et al., 014). The case study clearly demonstrates that Max did not communicate with his superiors about the deadline issue and tried to handle the task on his own. Therefore, the organization must ensure that employees can interact about their problems with the senior management more frequently and comfortably. Max burned all the information onto a CD. The agency must ensure that employees cannot carry such accessories on the premises without permission. Max has the access to the mainframe computer which is another mistake done by the agency. No employee should get the access to a mainframe computer. If any task is required to execute using the information from the mainframe computer, then senior personnel will share that information with the employees (McLeod, Payne Evert, 2016). Organization does not terminate Max but implements all other solutions described above. The best solution Among all the solutions that are proposed in the question 8, it is important for the organization to give Max another chance. It is true that Max committed a big mistake; however, it is also true that he tried to complete the task given to him within the deadline which is a characteristic that every employer wants in his employee. Therefore, if the agency terminates Max, then other employees will be demotivated (Weber Wasieleski, 2013). References Acs.org.au,. (2016).www.acs.org.au. Retrieved 11 August 2016, from https://www.acs.org.au/__data/assets/pdf_file/0004/30964/ACS_Ethics_Case_Studies_v2.1.pdf Berleur, J. J., Whitehouse, D. (Eds.). (2013).An ethical global information society: Culture and democracy revisited. Springer. Dale, K. (2012). The employee as dish of the day: the ethics of the consuming/consumed self in human resource management.Journal of business ethics,111(1), 13-24. Feng, J., Han, X., Liu, X., Song, L. (2014, January). The Right Amount of Ethics Inspires: A Cross Level Investigation of Employee Creativity. InAcademy of Management Proceedings(Vol. 2014, No. 1, p. 17773). Academy of Management. McLeod, M. S., Payne, G. T., Evert, R. E. (2016). Organizational ethics research: A systematic review of methods and analytical techniques.Journal of Business Ethics,134(3), 429-443. Mitonga-Monga, J., Cilliers, F. (2015). Ethics culture and ethics climate in relation to employee engagement in a developing country setting.Journal of Psychology in Africa,25(3), 242-249. Weber, J., Wasieleski, D. M. (2013). Corporate ethics and compliance programs: A report, analysis and critique.Journal of Business Ethics,112(4), 609-626. Weiss, J. W. (2014).Business ethics: A stakeholder and issues management approach. Berrett-Koehler Publishers. San Francisco.